Gavin Orland » Advertising lie

Advertising lie

Friday 6th June 2008 11:04 in Advertising | 43 views logged | No comments

Here’s another silly advert on tube cards in London currently. This one is for Dating Direct. How sites like these are managing to continue given the likes of Facebook, where people can actually exchange views and get to know each other with no emphasis on dating, is a mystery. This one says “Find love or your money back” and then “What a pity they won’t get their money back”. I’ll tell you why they won’t get their money back: they’re a couple of models hired for a photo shoot, that’s why. A little like product endorsement, this implication that models are real people is always silly and patronising!

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